1. About this Cookie Policy

This Cookie Policy explains how Ventaro uses cookies and similar technologies when you visit ventaro.co.uk.

Ventaro is operated by [Company Name], a company registered in England and Wales under company number [Company Number], whose registered office is at [Registered Office Address], trading as Ventaro (“Ventaro”, “we”, “us” or “our”).

This Cookie Policy should be read alongside our Privacy Policy, which explains more generally how we collect and use personal information.

If you have questions about our use of cookies or similar technologies, contact us at info@ventaro.co.uk.

2. What Are Cookies?

Cookies are small files or pieces of information that websites can store on or access from a computer, phone, tablet or other device.

Cookies can perform a variety of functions, such as keeping a user signed in, remembering items or preferences, helping a website operate securely, measuring how the website is used and supporting advertising.

Similar technologies, including pixels, tags, local storage and other device-based technologies, can perform related functions. In this Policy, references to “cookies” include similar storage and access technologies where appropriate.

3. The Types of Cookies We Use

Ventaro may use the following categories of cookies and similar technologies:

Strictly Necessary Cookies

These are required for the website and services requested by the user to operate properly. They may support functions such as account login, security, session management, shopping basket and checkout functionality, payment processing and remembering privacy or cookie choices.

Because these technologies are necessary to provide functionality requested by the user, they may be used without optional cookie consent where the applicable legal exemption applies.

Analytics Cookies

These help us understand how people use Ventaro, such as which pages are visited, how visitors arrive at the website and how users interact with different parts of the service.

Ventaro uses Google Analytics 4 for this purpose. Analytics technologies that require consent will not be activated until the visitor has made the relevant choice through our cookie controls.

Advertising and Measurement Cookies

These technologies help us understand the effectiveness of advertising and may be used to measure actions taken after a person sees or interacts with an advert, build relevant advertising audiences and support remarketing.

Ventaro uses Meta Pixel in connection with Meta advertising services. Advertising and tracking technologies that require consent will not be activated until the visitor has consented to the relevant category.

Functional Cookies

Some technologies may remember optional choices or enable additional functionality that is not strictly necessary for the core service. Where consent is required for these technologies, they will only be used after the appropriate choice has been made.

4. Google Analytics 4

Ventaro uses Google Analytics 4 (“GA4”) to help us understand the use and performance of the website.

Depending on the configuration and consent provided, GA4 may collect or receive information such as:

• pages viewed and actions taken on the website;

• the approximate time and duration of visits;

• referral and campaign information;

• browser and device information;

• online identifiers and cookie information; and

• general or approximate location information derived from technical data.

We use this information to understand website performance, improve Ventaro and identify how visitors find and use the marketplace.

GA4 will be managed through Ventaro’s cookie-consent system. Where consent is required, GA4 will not be activated before that consent has been obtained.

5. Meta Pixel

Ventaro uses Meta Pixel in connection with advertising on Meta platforms such as Facebook and Instagram.

Depending on the configuration and consent provided, Meta Pixel may collect or receive information about actions taken on Ventaro, browser or device information, online identifiers, pages viewed and interactions associated with advertising.

We may use this technology to:

• measure the effectiveness of Ventaro advertising;

• understand whether users visit or take actions on Ventaro after interacting with an advert;

• improve advertising campaigns;

• create or reach relevant advertising audiences; and

• support remarketing or similar advertising activities where permitted.

Meta Pixel and related non-essential advertising technologies will be managed through our cookie-consent system and will not be activated before the consent required by applicable law has been obtained.

6. WooCommerce, Accounts and Checkout

Ventaro uses WooCommerce and related website functionality to provide accounts, orders and checkout services.

Strictly necessary cookies may be used to support features such as:

• maintaining a user’s session;

• keeping a user signed in securely;

• remembering items or services during the checkout process;

• processing an order;

• preventing fraud and protecting website security; and

• maintaining the operation of account and ecommerce functions requested by the user.

The exact cookies used can vary according to the production configuration, WordPress and WooCommerce versions, payment methods and other website components.

7. Payments

Ventaro uses Stripe to process payments and may make supported payment methods available such as Apple Pay, Google Pay and Amazon Wallet.

Payment providers may use cookies or similar technologies for purposes such as security, fraud prevention, payment authentication and completion of a transaction.

Some payment technologies may be strictly necessary to provide a payment method selected by the user. Where a provider uses additional non-essential technologies, those technologies will be handled in accordance with the applicable consent requirements and the provider’s own privacy and cookie information.

8. Cookie Consent and Your Choices

When you first visit Ventaro, you will be given controls for non-essential cookies and similar technologies.

Where consent is required, non-essential technologies will not be activated unless you make a clear choice to allow the relevant category.

You will be able to accept or reject non-essential cookies and manage available categories through the cookie settings provided on the website.

Refusing non-essential analytics or advertising cookies will not prevent you from accessing Ventaro’s core marketplace services, although some optional functionality may operate differently.

You can change or withdraw your choices at any time using the cookie settings control made available on the website. Withdrawing consent will not affect the lawfulness of processing that took place before withdrawal.

9. Browser Controls

Most web browsers also allow you to view, delete or block cookies through the browser settings.

You may be able to:

• delete existing cookies;

• block all or selected cookies;

• block third-party cookies;

• clear cookies when the browser closes; or

• use private or incognito browsing features.

Blocking strictly necessary cookies through your browser may prevent parts of Ventaro from working properly, including account, login, basket or checkout functionality.

10. Third-Party Cookies and Services

Some cookies and similar technologies used on Ventaro are provided by third parties that support our website, analytics, advertising, ecommerce or payment services.

These may include:

• Google, in connection with Google Analytics 4;

• Meta, in connection with Meta Pixel and Meta advertising;

• Stripe and supported payment-wallet providers, in connection with payment processing and security;

• WooCommerce and related WordPress functionality used to operate ecommerce and account features; and

• other technical providers that are necessary to operate, secure or maintain the website.

Where third parties process information for their own purposes, their own privacy and cookie policies may also apply.

11. How Long Cookies Last

Cookies may be session cookies, which expire when you close your browser, or persistent cookies, which remain on your device for a defined period or until you delete them.

The duration of individual cookies varies according to their purpose and the service that sets them.

Ventaro will configure cookie durations so that they are appropriate for their purpose and will periodically review the cookies and similar technologies used on the website.

The cookie-consent tool used on the live website should provide or link to an up-to-date list of individual cookies, providers, purposes and durations where appropriate.

12. Changes to the Cookies We Use

The cookies and technologies used by Ventaro may change as we update the website, add or remove features, change service providers or adjust our analytics and advertising setup.

We will review this Cookie Policy and our cookie-consent configuration when material changes are made.

Where a new use requires consent, we will obtain the appropriate consent before using the relevant technology.

13. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to our website, technology, service providers or applicable law.

The latest version will be published on Ventaro with the date it was last updated.

14. Contact Us

If you have questions about this Cookie Policy or Ventaro’s use of cookies and similar technologies, contact:

Ventaro

[Company Name]

[Registered Office Address]

Company number: [Company Number]

Email: info@ventaro.co.uk